
2026 Speakers
Applied AI For Distributors
Join distribution leaders June 23-25, 2026, to discover how AI is already creating market leaders and leaving others behind.
conference hosts

Jonathan Bein, PhD, Co-Founder and Managing Partner
Distribution Strategy Group
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Jonathan Bein, Ph.D., is the co-founder and Managing Partner of Distribution Strategy Group. At the conference, to be held in Chicago on June 4th–6th, Jonathan will deliver the keynote, “AI Driven Revenue Growth.”
He’ll explore how AI can bring new levels of effectiveness and efficiency to areas like:
- Salesforce management
- Customer relationship management
- Cross selling and upselling
- Marketing automation and campaign management
- Digital marketing
- eCommerce capabilities
Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential and create digital strategy.
Before Distribution Strategy Group, Bein has successfully led and been part of executive management for software product and services companies in information technology, healthcare and communications. Bein has been CEO of several companies. He earned his Ph.D. in Computer Science at the University of Colorado with a focus in Artificial Intelligence and his BA in Computer Science at Indiana University.

Ian Heller, Co-Founder & Chief Strategy Officer
Distribution Strategy Group
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Ian Heller has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.
Ian entered the distribution industry as a truck unloader at a Grainger branch while in college. He eventually became Vice President of Marketing there and has since held senior executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian most recently served as President and COO for Modern Distribution Management, a specialized information and analytics firm serving the wholesale distribution industry.
Ian earned a BA in History from Roosevelt University and an MBA from the Kellogg School of Management at Northwestern University, where he was elected commencement speaker by his classmates and won the Dean’s Distinguished Service Award.
keynote speakers

Jonny LeRoy
Senior Vice President and Chief Technology Officer
W.W. Grainger, Inc
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Jonny LeRoy is the Senior Vice President and Chief Technology Officer of W.W. Grainger, Inc., a $17.2 billion leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. He is responsible for the technology systems, data, AI, security and operations that underpin Grainger’s business model.
Jonny joined Grainger in 2020 after a 15-year career at ThoughtWorks, where as Head of Technology for North America, he led their technology organization, growing new offerings and capabilities, while also helping to progress their talent, culture and delivery expertise. In prior roles at ThoughtWorks, Jonny served as Market Tech Principal for the West Coast and Lead Developer in the U.S. and UK. Earlier in his career, Jonny was a founder and CTO of a successful UK start-up.
Jonny holds CPE from Westminster University, and a MA, Literae Humaniores from the University of Oxford. Jonny is a 2022 Daniel Burnham Fellow with Leadership Greater Chicago and is on the governing body of the Evanta Chicago CIO community. He also serves on the Board of Advisors for the Illinois Institute of Technology (IIT) College of Computing.

Brian Hopkins, Chief Operations Officer
Distribution Strategy Group
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Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.
Notably, at W.W. Grainger (2002-2011), Brian significantly enhanced call center operations, and deployed the Grainger strategy by leading an operational staff of 7 direct reports and more than 800 employees in Illinois, Wisconsin, and Iowa Call Centers. His tenure as District Branch Operations Manager and Branch Manager demonstrated his proficiency in managing large-scale operations, overseeing 18 branches with $200 million in revenue, and effectively running a $25 million branch operation.
Subsequent roles include driving operational and customer service transformation at HD Supply Power Solutions (2011-2015), leading customer experience innovations at Hisco (2015-2020), and enhancing multi-site customer service strategies at Redi Carpet (2020-2022) and AZP Multifamily (2022-2023).
Brian Hopkins’ career is a reflection of his unwavering dedication to customer service excellence and operational efficiency in industrial distribution. His tenure, especially at W.W. Grainger, has had a lasting impact, showcasing his capacity to innovate and lead in complex, multi-site operational environments. His academic background, including an MBA and a Bachelor of Arts in Business Management, complements his extensive practical experience.
Brian has consistently demonstrated his ability to lead, innovate, and drive sustainable growth across various operational landscapes.

Jeff Crume, PhD, CISSP, IBM Distinguished Engineer, Master Inventor, Cybersecurity Architect
IBM
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Jeff Crume is an IBM Distinguished Engineer and Master Inventor with more than 40 years’ experience in the IT industry. He has a PhD in Cybersecurity and serves as an Adjunct Professor at NC State University. Jeff’s YouTube videos have been viewed more than 25 million times and he is the author of a book entitled “Inside Internet Security: What Hackers Don’t Want You To Know” as well as a contributing author to the “Information Security Management Handbook.” He is a member of the inaugural class of the NC State University Computer Science Alumni Hall of Fame and serves on the editorial board for the “Information and Computer Security” research journal. Jeff lived in Beijing on assignment in 2006 and has worked with clients in 50 countries.

Danna B. Stone, Senior Vice President, Marketing
Graybar Electric Company, Inc.
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Danna B. Stone is Senior Vice President, Marketing and Board of Directors member at Graybar, a leading distributor of electrical and communications products and related supply chain management services.
Stone started her career in electrical distribution in 1999 and has held various director and VP positions. She joined Graybar in 2014 and has been VP – Strategic Accounts, District Vice President for the St. Louis District, and VP – Category Management. As SVP – Marketing, Stone combines the traditional role of negotiating distribution and incentive agreements with a heightened responsibility to drive growth and profitability in all product categories. In addition, she manages market development, marketing communications, pricing and purchasing for Graybar.
Stone holds a bachelor’s degree in supply chain management from the University of Illinois at Urbana-Champaign. She has completed executive leadership programs at the International Institute of Management Development (IMD) in Lausanne, Switzerland, as well as the Kellogg School of Management at Northwestern University. She is currently pursuing her EMBA at Washington University.
Stone is a corporate partner team member for the St. Louis Symphony and the St. Louis Art Museum, and a member of the Board of Directors for the St. Louis Ronald McDonald House Organization, the Opera Theatre of St. Louis, and the YMCA. She is also a member of the Board of Directors for both NAED and IDEA. In 2026, she is serving as Chair of IDEA.
She received the STL Business Journal’s 40 Under 40 award in 2015, Graybar’s WINGS Leadership Award in 2019, and President’s Club in both 2017 and 2019. Further, Danna is the 2018 Courage Award recipient of the Melanoma Research Foundation.
She and her husband, Steve, have two children.

Alex Chausovsky, President
3DM Consulting
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Alex Chausovsky is a trusted resource and advisor for owners and executives of private-and-publicly-held firms and industry trade associations on analytical, economic, geopolitical and business-oriented topics. He is a highly experienced market researcher and analyst with more than two decades of expertise across industries such as automation, industrial technology, healthcare, business services and manufacturing. He has consulted and advised companies throughout the U.S. and Canada, Europe, South America, and Asia.
Alex has delivered more than one thousand presentations, webinars, and workshops to small businesses, trade associations, and Fortune 500 companies and is the go-to source of industry data and insights for hundreds of enterprises across a spectrum of industries. Alex’s analysis has been featured in the Wall Street Journal, on the BBC, and on NPR.

Matt Sigelman, President
Burning Glass Institute
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Matt Sigelman is President of the Burning Glass Institute, a nonprofit data laboratory working at the intersection of the future of work and the future of learning to advance economic mobility, shared prosperity, and improved outcomes for workers and learners. Named by Forbes to its Future of Work 50, Matt has dedicated his career to bridging the gap between talent and opportunity.
Previously Chairman and CEO of Lightcast, Matt pioneered the field of real-time labor market analytics, a breakthrough innovation that transformed the way employers, education institutions, policy makers, and workers understand, plan for, and connect with the world of work.
He serves as Senior Advisor at the Harvard Project on the Workforce and a Futures Fellow at the Stanford Center on Longevity. He writes widely on the job market, has testified before Congress, and is consulted frequently by public officials and the global media. He is also Founder of the Main Line Classical Academy, an elementary school bringing the classical liberal arts curriculum and rigorous study in math and science to the kindergarten level on up and dedicated to the idea that children are never too young to learn great things.
Matt holds an AB from Princeton University, an MBA from Harvard, and is a Member of the Council on Foreign Relations.
Technology & distribution leader panelists

Natasha Broxton, Founder, Owner & CEO
Alitura Group, Select Auto Parts & Sales
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Natasha Broxton is a 14-year operator and CEO of Select Auto Parts & Sales, a 125,000-square-foot automotive recycling facility in Milwaukee. As one of the few Black woman owners in the automotive recycling industry, she has built and scaled her operation through disciplined systems, workforce development, and strategic modernization.
After implementing AI inside her own facility to improve pricing logic, operational visibility, and decision consistency, Natasha founded Alitura Group to help established operators and distributors modernize with structure — not hype.
Her work focuses on embedding AI into real operational workflows to strengthen margin protection, leadership clarity, and scalable execution across distribution and industrial businesses.
Natasha is a national speaker and industry contributor focused on practical AI adoption for operators who want measurable results.

Stu Tisdale, Senior Vice President and Chief Experience Office
ADI Global
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Stu Tisdale is the Senior Vice President and Chief Experience Officer for ADI, responsible for setting the strategic direction and managing the company’s digital footprint to deliver a leading omnichannel customer experience across all touchpoints. He oversees the company’s e-commerce websites and apps, digital marketing, loyalty programs, strategic pricing, data science and analytics, creative services and technical sales support.
Focused on delivering an exceptional omnichannel customer experience, Stu drives initiatives to enhance the customer journey across all channels. He has played a key role in leading numerous strategic initiatives including online shopping and e-commerce platform enhancements, cloud-based pricing, touchless ordering, ADI Pro Rewards, analytics, AI/ML-powered sales tools and more.
Stu also leads all Voice of the Customer initiatives for the company, ensuring customer feedback is integrated into all product and services offerings. Additionally, he plays a vital role in cultivating M&A opportunities to accelerate ADI’s growth, resulting in seven acquisitions since 2020.
Stu is an accomplished leader with deep expertise in B2B marketing, digital strategy and commercial excellence. Previously, he served as Vice President, Strategy and Commercial and has held a variety of roles within the company’s marketing and category management functions. Prior to ADI, Stu held roles in product management and marketing at Henry Schein, Inc.

Dwayne Roberts, President
Summit Electric Supply
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Married to my wife (Chante) for 14 years, with one child (son named Cameron). Born and raised in western North Carolina (graduate of Appalachian State University with a BS in Business, focus in Accounting). Entered the electrical distribution industry in 2000 with a large national distributor, before joining Summit in 2022. Bulk of my career has been in finance and operations with experience across multiple geographies across the US (Central, Southeast and West Coast) with the bulk of my career being split between California (Los Angeles) and Texas (Dallas). Leadership philosophy is to be a strategic leader focused on building strong relationships with associates, customers, and supplier partners to create value across the supply chain. Key focus on utilizing performance analytics to maximize company resources in support of profitable market share growth, while ensuring cross-functional communication that seeks to remove ambiguity from the organizations core mission. Experienced in multiple vertical markets (Comm / Data – Private & Public, Commercial / Electrical Construction, Industrial, Government and Institutional) within wholesale distribution.

Alok Pradhan, Co-founder and CEO
TURN
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Alok is the co-founder and CEO of Turn, a software company with an intelligent ERP for distributors, as well as an AI assistant for sales teams that works with any ERP to boost quote to order conversion rates. He brings over a decade of product leadership experience, having led company-defining initiatives at high-growth startups and billion-dollar enterprises. Prior to Turn, Alok served as Director of Product at Symphony, a communications platform for the highly regulated and secure banking sector. At Symphony, Alok managed global teams and spearheaded the next-generation client that became the backbone of the company. Earlier, Alok guided product initiatives at Intapp, a leading legal technology company (INTA NASDAQ), to help transition the company to become a cloud first software provider and began his career tackling energy efficiency and transportation systems at Rocky Mountain Institute. An electro-mechanical engineer by training, Alok holds degrees from Michigan and Illinois, and is passionate about applying systems thinking to solve complex industry challenges.

Ryan Ayers, Co-founder & CEO
Suppli
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Ryan Ayers is the Co-Founder and CEO of Suppli, the digital credit teammate built for distribution that integrates with your ERP to monitor customers for changes in credit health, proactively manage dunning, and automate cash application. Under his leadership, Suppli has become a trusted industry partner recognized by AD, NAW, ISA, LMC and NACM.
presenting sponsors

Justin Johnson, Founder and CEO
Motivate
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Justin Johnson is the founder and CEO of Motivate, an AI-driven sales process automation platform for B2B distributors. Motivate empowers inside sales teams to reduce quote and order times by more than 50%, while its patent-pending eCommerce module has been shown to boost distributor online sales by more than 300%. A seasoned tech entrepreneur, Justin has a proven track record in B2B distribution and manufacturing solutions, having successfully built and sold multiple high-growth software companies, including LeadMethod (acquired by Revalize, backed by TA Associates) and MightyRep (acquired by Blue Agave). Justin is a regular contributor to technology and sales process automation thought leadership for B2B manufacturers and distributors.

Sami Senapathy, CEO
Endeavor AI
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Dylon Chafin, Sales
Canals
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Dylon Chafin is a sales professional currently driving growth at Canals AI, where he focuses on building client relationships and delivering strategic solutions in the tech space. He holds a degree from the University of Colorado Boulder’s Leeds School of Business, grounding his work in strong business fundamentals. With experience at firms like Fictiv Manufacturing and a knack for connecting with customers, Dylon combines analytical insight with a people‑first approach to sales. Based in San Francisco, he is passionate about leveraging AI‑driven tools to solve real‑world challenges and help teams succeed.

Dan Kaminstein, Senior Principal Product Manager
Epicor
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Dan Kaminstein is a Senior Principal Product Manager at Epicor, where he leads the strategic direction of Prophet 21, Epicor’s flagship cloud ERP solution for the wholesale distribution industry. With over 25 years of experience in enterprise software and product leadership, Dan brings a deep understanding of customer needs, agile methodologies, and digital transformation to his role.

Kory Jacobson, Director of Inventory & Purchasing, Procurement at Border States
GAINS
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Kory Jacobson is the Director of Inventory & Purchasing, Procurement at Border States, one of the largest electrical distributors in the U.S. In his role, he leads procurement strategy and drives innovation in inventory planning, supplier collaboration, and supply chain resilience. Kory champions a data-driven approach that blends real-time analytics with AI and machine learning to improve decision-making, reduce costs, and strengthen service levels for customers inside a complex distribution network.
Kory has played a key role in advancing Border States’ use of artificial intelligence in partnership with GAINS. Together, they have implemented AI-driven solutions to address two of distribution’s most persistent challenges: supply decision optimization and lead time variability. Using a unified AI foundation, Border States has applied Supply Decision Automation (SDA) and Lead Time Prediction (LTP) to reduce noise caused by inaccurate lead times, minimize expediting and excess inventory, and free purchasing teams to focus on high-impact decisions.
Kory brings a pragmatic, results-oriented perspective to AI adoption. He concentrates on measurable outcomes, organizational alignment, and practical implementation—not theory. At Applied AI for Distributors, he will share what Border States is seeing in real time, where the biggest opportunities exist for distributors at different stages of maturity, and how AI is reshaping day-to-day decision-making inside modern procurement organizations.

John Murcott, EVP of Product & Strategy
HawkSearch
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John Murcott is an entrepreneurial leader with nearly 20 years of experience in sales engineering, product management, and professional services, specializing in automation, integration, and enterprise SaaS. As EVP of Products and Strategy at Bridgeline, he drives strategic growth by helping customers increase revenue through intelligent search, personalization, and SEO optimization, while supporting sales with clear product vision and results-driven execution.

Sanjay Agarwal, Chief Executive Officer
Blue Meteor
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Sanjay Agarwal is widely recognized as a leader and innovator in the field of product content and data management. He presently serves as Chief Executive Officer at Blue Meteor, a company he founded that is revolutionizing the way organizations acquire, manage, and distribute product content through their Product Content Cloud solution. Before establishing Blue Meteor, Sanjay was the driving force behind Codifyd (formerly known as ByteManagers), a consultancy that specialized in data management, ecommerce, and related services. Prior to Codifyd, Sanjay held prominent leadership positions at AC Nielsen and Symphony IRI Group, where he gained substantial expertise in data management and information technology.

Shawn Razek, Co-Founder, CEO
Matterhaul
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Sanjay Agarwal is widely recognized as a leader and innovator in the field of product content and data management. He presently serves as Chief Executive Officer at Blue Meteor, a company he founded that is revolutionizing the way organizations acquire, manage, and distribute product content through their Product Content Cloud solution. Before establishing Blue Meteor, Sanjay was the driving force behind Codifyd (formerly known as ByteManagers), a consultancy that specialized in data management, ecommerce, and related services. Prior to Codifyd, Sanjay held prominent leadership positions at AC Nielsen and Symphony IRI Group, where he gained substantial expertise in data management and information technology.

Div Makkar, Co-Founder and CEO
WizCommerce
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Div Makkar is the Co-Founder and CEO of WizCommerce, the AI Operating System transforming wholesale distribution across North America. Under his leadership, WizCommerce has become the leading platform powering hundreds of customers including Atlas Lighting, Innovations Lighting, Ganz, Sagebrook Home, and Loloi Rugs.
An alumnus of UC Berkeley and a former EY-Parthenon consultant, Div spent his early career advising Fortune 500 CEOs across 20+ countries on digital transformation and growth strategy. He later joined Bessemer Venture Partners—a leading Silicon Valley venture capital firm and early investor in companies like Shopify and Toast—where he focused on SaaS and AI investments, shaping his perspective on how technology transforms traditional industries.
At WizCommerce, Div leads a fast-growing team reimagining how manufacturers and distributors sell, service, and operate through AI. The company is rapidly expanding across the U.S., helping B2B businesses modernize their sales, eCommerce, and operations through intelligent automation.Div is a frequent speaker on AI adoption, digital transformation, and the future of B2B commerce, and believes that AI’s purpose isn’t to replace people—it’s to amplify human intelligence, creativity, and connection in every business.

Alex Witcpalek, Founder and CEO
Continuum
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Alex has spent the past 13+ years bringing technology solutions to distributors and manufacturers. In 2018, Alex was recognized by Distribution Trends, 40 under 40. With an emphasis on digital transformation, Alex has helped thousands of organizations to adopt profit driving strategies and processes. Today, Alex serves as Continuum’s CEO and Founder, on a mission to solve the challenges related to returns and warranties inside the multi-party reverse logistics supply chain.

Benj Cohen, Founder and CEO
Proton
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Benj Cohen is the founder and CEO of Proton.ai, the leading AI-powered sales platform for distributors. His mission is to help distributors sell smarter and grow faster. Benj’s journey started at Benco Dental, his family’s distribution business founded in 1930. With a deep understanding of distributors’ needs, he founded Proton.ai while studying data science at Harvard.
A recognized voice on AI and modern sales in distribution, Benj has been featured in MDM, DSG, and Industrial Supply Magazine. In 2022, his company secured a $20 million Series A led by Felicis Ventures. The following year, he became the first leader in distribution to earn a spot on Forbes 30 Under 30.
workshop facilitators

Nick Pericle, Founder
Tenexity
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Nick Pericle has spent the last decade working with distributors across the country, from branches to boardrooms. As founder of the AI Enablement Firm, Tenexity, he focuses on helping distributors understand and implement artificial intelligence in practical and impactful ways. He’s a podcast host of the show Distribution At the Crossroads, a fellow with the National Association of Wholesaler-Distributors, and a user of most AI tools available on the market today.

Brian Hopkins, Chief Operations Officer
Distribution Strategy Group
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Brian Hopkins is recognized for his expertise in customer service and operational efficiency within the industrial distribution sector. His career trajectory showcases a series of impactful leadership roles, marked by innovation and strategic growth.
Notably, at W.W. Grainger (2002-2011), Brian significantly enhanced call center operations, and deployed the Grainger strategy by leading an operational staff of 7 direct reports and more than 800 employees in Illinois, Wisconsin, and Iowa Call Centers. His tenure as District Branch Operations Manager and Branch Manager demonstrated his proficiency in managing large-scale operations, overseeing 18 branches with $200 million in revenue, and effectively running a $25 million branch operation.
Subsequent roles include driving operational and customer service transformation at HD Supply Power Solutions (2011-2015), leading customer experience innovations at Hisco (2015-2020), and enhancing multi-site customer service strategies at Redi Carpet (2020-2022) and AZP Multifamily (2022-2023).
Brian Hopkins’ career is a reflection of his unwavering dedication to customer service excellence and operational efficiency in industrial distribution. His tenure, especially at W.W. Grainger, has had a lasting impact, showcasing his capacity to innovate and lead in complex, multi-site operational environments. His academic background, including an MBA and a Bachelor of Arts in Business Management, complements his extensive practical experience.
Brian has consistently demonstrated his ability to lead, innovate, and drive sustainable growth across various operational landscapes.
